Exit Five: B2B Marketing with Dave Gerhardt

27
Marketing #62

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.

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Recent Episodes
  • How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
    Apr 21, 2025 – 54:02
  • How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
    Apr 17, 2025 – 46:25
  • B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
    Apr 14, 2025 – 56:40
  • The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
    Apr 10, 2025 – 53:06
  • The 7 Marketing Metrics Every B2B Leader Should Report On
    Apr 7, 2025 – 43:33
  • Mastering Messaging, Copy, and Clarity with Emma Stratton
    Apr 3, 2025 – 53:20
  • Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)
    Mar 31, 2025 – 01:01:35
  • How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)
    Mar 27, 2025 – 54:20
  • We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)
    Mar 24, 2025 – 53:05
  • Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing
    Mar 20, 2025 – 01:01:09
  • LinkedIn Ads & Strategy for B2B with Anthony Blatner
    Mar 17, 2025 – 44:29
  • The B2B Event Playbook: Building Revenue-Driving Events in 2025
    Mar 13, 2025 – 54:16
  • What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words
    Mar 10, 2025 – 49:57
  • Content, Community, and Building a 200,000+ B2B Audience with Dave
    Mar 6, 2025 – 49:43
  • How to Fix Your SEO Strategy
    Mar 3, 2025 – 57:05
  • Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage
    Feb 27, 2025 – 50:55
  • How To Build a High Converting Product Page
    Feb 24, 2025 – 53:15
  • Win/Loss Analysis: How to Turn Customer Insights Into Revenue
    Feb 20, 2025 – 47:44
  • New On-Demand Training: AI Playbooks for B2B Marketers
    Feb 19, 2025 – 09:10
  • Strategies for Building a High-Converting B2B Homepage
    Feb 17, 2025 – 57:38
  • #219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems
    Feb 13, 2025 – 51:46
  • #218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio
    Feb 10, 2025 – 58:30
  • #217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper
    Feb 6, 2025 – 45:11
  • #216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)
    Feb 3, 2025 – 58:12
  • #215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns
    Jan 30, 2025 – 56:09
  • #214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns
    Jan 27, 2025 – 40:26
  • #213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast
    Jan 23, 2025 – 36:04
  • #212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
    Jan 21, 2025 – 51:01
  • #211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
    Jan 16, 2025 – 55:46
  • #210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)
    Jan 13, 2025 – 52:16
  • #209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
    Jan 9, 2025 – 55:26
  • #208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert
    Jan 6, 2025 – 47:26
  • #207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
    Jan 2, 2025 – 59:14
  • #206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
    Dec 30, 2024 – 52:23
  • #205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro
    Dec 26, 2024 – 49:12
  • #204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team
    Dec 23, 2024 – 53:58
  • #203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
    Dec 19, 2024 – 52:30
  • Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)
    Dec 18, 2024 – 08:12
  • #202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo
    Dec 16, 2024 – 41:15
  • #201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy
    Dec 12, 2024 – 56:25
  • The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)
    Dec 11, 2024 – 09:29
  • #200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
    Dec 9, 2024 – 43:11
  • #199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
    Dec 5, 2024 – 52:54
  • How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)
    Dec 4, 2024 – 06:41
  • #198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai
    Dec 2, 2024 – 52:39
  • #197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful
    Nov 28, 2024 – 53:57
  • #196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder
    Nov 25, 2024 – 49:50
  • #195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing
    Nov 21, 2024 – 43:40
  • How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson
    Nov 20, 2024 – 07:34
  • #194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic
    Nov 18, 2024 – 37:02
Recent Reviews
  • nbsfmc
    Does not add value
    He gets good guests, but he’s still learning the absolute basics. Makes you wonder how he’s qualified to be a CMO. Seems like the CEOs he’s worked for do all the work, a la Drift, and he spends his time babbling about being great at “brand.” It’s baffling how many people listen to this.
  • JJkollins
    Wayyy too many ads!
    Can’t stand it, every 5 min
  • Adarcus
    Must listen for all marketers!
    Dave Gerhardt and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from fascinating people who have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show with Exitfive - keep up the great work!
  • mirianiel
    My go-to commute podcast
    Every episode of Exit 5 has been interesting, thought-provoking, and valuable to my work. I find myself leaving the office and heading straight for the Exit 5 page to listen to the newest episode on my way home - I cannot overstate how much this podcast has given me new ways of thinking about B2B marketing. It’s a must listen for anyone getting their feet underneath them in the field. Thank you Dave!
  • MattPaige
    Short list of must listen marketing podcasts
    Must listen podcast for anyone in marketing, plus anyone not in marketing who wants the inside baseball on how to do it the right way
  • Austinjf
    B2B Marketing
    Dave’s main message is that no one goes to school for B2B marketing. That’s certainly true for me, and I’m not sure going to school for it would actually help. There’s been more change in marketing in the past five years then in the previous couple of decades. Dave does a great job of keeping his audience engaged and informed while brining on great guests. Was really looking forward to the launch of this podcast and is a top recommendation to my colleagues.
  • Paul Slack
    Great B2B Marketing Podcast
    DG does a fantastic job of finding interesting guests that offer useful tips and career advice! A must listen Podcast for any B2B marketer.
  • JerryMac222
    Smart, Relevant, Insightful
    DG does a great job making marking so accessible and insightful to this CEO desperately trying not to mess it up. Easygoing, conversational and smart. I love tuning in - always a highlight of my day.
  • Big fan 77382
    Best podcast for B2B marketers out there
    Exit Five is essential listening for any and all B2B marketers.
  • ConnectWithPablo
    Sharp. Relevant. Actionable.
    DG has a way to bring up viewpoints and tactics that make you say, “DUH! I feel like I knew this all along and somehow hadn’t connected these dots.” It makes listening to this podcast is like listening to that mentor that makes you feel like you’re the one coming up with your own solutions. Check it out for yourself.
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