Influencer Marketing Talks

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.www.curemedia.com

Intersport On Merging Tradition and Transformation
Jun 11, 2025 – 15:13
Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
May 28, 2025 – 17:47
Why De-influencing Isn't Killing Influencer Marketing
May 14, 2025 – 12:01
How Music Powers Authentic Creator Collaborations with Epidemic Sound
Apr 30, 2025 – 16:44
How to Build a Winning Influencer Strategy for 2026
Apr 16, 2025 – 16:02
The Truth About Influencer Marketing in 2025: 5 Myths Busted
Apr 2, 2025 – 15:06
Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
Mar 26, 2025 – 17:58
Trending Now: What's New on Instagram, TikTok, and Snapchat?
Mar 19, 2025 – 14:57
How Snapchat Is Redefining the Creator Economy
Mar 5, 2025 – 20:05
What’s Next for Retail? Alex Baker on the Trends Shaping 2025
Feb 26, 2025 – 21:10
Owning the Marketing Moment with a Cultural Calendar
Feb 19, 2025 – 14:38
The Biggest Content Trends Shaping Social Media in 2025
Feb 12, 2025 – 17:30
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
Feb 5, 2025 – 17:38
What TikTok’s US Ban Means for Brands and Marketers
Jan 29, 2025 – 11:42
UGC Done Right: How Wolt is Scaling Across Markets
Jan 22, 2025 – 16:37
10 Years of Cure Media: Lessons and the Future of Influencer Marketing
Dec 18, 2024 – 19:29
The Beauty Playbook: Influencer Strategies for 2025
Dec 4, 2024 – 18:19
Turning Marketing Insights into Action with Mikael Lenneryd
Nov 20, 2024 – 22:41
360° Influencer Marketing with Head of Operations, Emma Lundsten
Nov 6, 2024 – 16:17
Profitable E-Commerce: How AI is Shaping Success
Oct 23, 2024 – 20:51
Communication that Matters: The keys to making an impact
Sep 25, 2024 – 22:04
Unleashing Creativity in Influencer Marketing
Sep 11, 2024 – 17:23
Top 5 Trends Driving Influencer Marketing in 2025
Aug 28, 2024 – 18:47
Trends Transforming Social Media and Influencer Marketing in 2024
May 29, 2024 – 17:53
Rethinking Retail: The New Dynamics of Consumer Behaviour
May 15, 2024 – 17:27
Decoding Marketing Success: The Anatomy of Effectiveness
May 1, 2024 – 25:45
Why Arla is Scaling Up Influencer Marketing
Apr 17, 2024 – 25:49
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
Apr 3, 2024 – 26:49
Active Attention: The Key to Effective Marketing
Mar 20, 2024 – 16:13
Next-Gen FMCG: A Guide to Engaging Communication
Mar 6, 2024 – 20:38
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
Feb 21, 2024 – 14:51
Utilizing AI: Trends, Tools, and Tomorrow
Feb 7, 2024 – 18:25
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
Jan 24, 2024 – 26:13
TikTok Triumph: How Normal Wins Gen Z Hearts
Nov 8, 2023 – 13:24
Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
Nov 1, 2023 – 20:41
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
Oct 25, 2023 – 26:37
Social Media Trends 2024
Oct 18, 2023 – 15:52
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
Oct 11, 2023 – 14:38
Maximise Your Success During Black Week and the Holidays Season
Oct 4, 2023 – 13:15
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
Sep 27, 2023 – 12:02
How to Measure Brand Effects in Influencer Marketing with Nepa
Sep 20, 2023 – 16:28
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
Sep 13, 2023 – 23:05
5 Big Influencer Marketing Trends Shaping 2024
Sep 6, 2023 – 15:12
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
Aug 30, 2023 – 17:08
From Products to Impact: How Brands Can Transform and Influence
Aug 23, 2023 – 16:59
We’re Nominated for the People’s Choice Podcast Awards!
Jul 18, 2023 – 02:23
Youty on Navigating the Evolution of Beauty Marketing
Jun 14, 2023 – 17:27
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
Jun 7, 2023 – 14:13
Influencer Marketing for Different Beauty Segments
May 31, 2023 – 15:55
How to Get Creative With Influencer Marketing - the Cure Media Process
May 24, 2023 – 15:57

Recent Reviews

MacBook Air - Erin

Insightful, well researched, and fun to listen to!

Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to! I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your episodes in the future. Thanks again for creating such an awesome podcast!
ninja steth jelly 7655

A great podcast full of tips and insights!

Sanna and Frida share their expertise on influencer marketing; a great resource!
ASobering

Such a wealth of knowledge! 🧠

So much valuable content in succinct, to the point episodes. I genuinely learn something new every single time I tune in, and I’ve enjoyed every episode I’ve listened to so far! Highly recommend checking this show out no matter whether you’re well-established as an influencer or completely new to the game - there’s something for everyone!