Influencer Marketing Talks

0

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.www.curemedia.com

Recent Episodes
  • Intersport On Merging Tradition and Transformation
    Jun 11, 2025 – 15:13
  • Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
    May 28, 2025 – 17:47
  • Why De-influencing Isn't Killing Influencer Marketing
    May 14, 2025 – 12:01
  • How Music Powers Authentic Creator Collaborations with Epidemic Sound
    Apr 30, 2025 – 16:44
  • How to Build a Winning Influencer Strategy for 2026
    Apr 16, 2025 – 16:02
  • The Truth About Influencer Marketing in 2025: 5 Myths Busted
    Apr 2, 2025 – 15:06
  • Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
    Mar 26, 2025 – 17:58
  • Trending Now: What's New on Instagram, TikTok, and Snapchat?
    Mar 19, 2025 – 14:57
  • How Snapchat Is Redefining the Creator Economy
    Mar 5, 2025 – 20:05
  • What’s Next for Retail? Alex Baker on the Trends Shaping 2025
    Feb 26, 2025 – 21:10
  • Owning the Marketing Moment with a Cultural Calendar
    Feb 19, 2025 – 14:38
  • The Biggest Content Trends Shaping Social Media in 2025
    Feb 12, 2025 – 17:30
  • Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
    Feb 5, 2025 – 17:38
  • What TikTok’s US Ban Means for Brands and Marketers
    Jan 29, 2025 – 11:42
  • UGC Done Right: How Wolt is Scaling Across Markets
    Jan 22, 2025 – 16:37
  • 10 Years of Cure Media: Lessons and the Future of Influencer Marketing
    Dec 18, 2024 – 19:29
  • The Beauty Playbook: Influencer Strategies for 2025
    Dec 4, 2024 – 18:19
  • Turning Marketing Insights into Action with Mikael Lenneryd
    Nov 20, 2024 – 22:41
  • 360° Influencer Marketing with Head of Operations, Emma Lundsten
    Nov 6, 2024 – 16:17
  • Profitable E-Commerce: How AI is Shaping Success
    Oct 23, 2024 – 20:51
  • Communication that Matters: The keys to making an impact
    Sep 25, 2024 – 22:04
  • Unleashing Creativity in Influencer Marketing
    Sep 11, 2024 – 17:23
  • Top 5 Trends Driving Influencer Marketing in 2025
    Aug 28, 2024 – 18:47
  • Trends Transforming Social Media and Influencer Marketing in 2024
    May 29, 2024 – 17:53
  • Rethinking Retail: The New Dynamics of Consumer Behaviour
    May 15, 2024 – 17:27
  • Decoding Marketing Success: The Anatomy of Effectiveness
    May 1, 2024 – 25:45
  • Why Arla is Scaling Up Influencer Marketing
    Apr 17, 2024 – 25:49
  • How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
    Apr 3, 2024 – 26:49
  • Active Attention: The Key to Effective Marketing
    Mar 20, 2024 – 16:13
  • Next-Gen FMCG: A Guide to Engaging Communication
    Mar 6, 2024 – 20:38
  • Beyond the Basics: Finetuning Your Influencer Marketing Strategy
    Feb 21, 2024 – 14:51
  • Utilizing AI: Trends, Tools, and Tomorrow
    Feb 7, 2024 – 18:25
  • Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
    Jan 24, 2024 – 26:13
  • TikTok Triumph: How Normal Wins Gen Z Hearts
    Nov 8, 2023 – 13:24
  • Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
    Nov 1, 2023 – 20:41
  • Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
    Oct 25, 2023 – 26:37
  • Social Media Trends 2024
    Oct 18, 2023 – 15:52
  • Key Factors for Expanding Successfully into New Markets with Makeup Mekka
    Oct 11, 2023 – 14:38
  • Maximise Your Success During Black Week and the Holidays Season
    Oct 4, 2023 – 13:15
  • Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
    Sep 27, 2023 – 12:02
  • How to Measure Brand Effects in Influencer Marketing with Nepa
    Sep 20, 2023 – 16:28
  • Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
    Sep 13, 2023 – 23:05
  • 5 Big Influencer Marketing Trends Shaping 2024
    Sep 6, 2023 – 15:12
  • Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
    Aug 30, 2023 – 17:08
  • From Products to Impact: How Brands Can Transform and Influence
    Aug 23, 2023 – 16:59
  • We’re Nominated for the People’s Choice Podcast Awards!
    Jul 18, 2023 – 02:23
  • Youty on Navigating the Evolution of Beauty Marketing
    Jun 14, 2023 – 17:27
  • From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
    Jun 7, 2023 – 14:13
  • Influencer Marketing for Different Beauty Segments
    May 31, 2023 – 15:55
  • How to Get Creative With Influencer Marketing - the Cure Media Process
    May 24, 2023 – 15:57
Recent Reviews
  • MacBook Air - Erin
    Insightful, well researched, and fun to listen to!
    Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to! I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your episodes in the future. Thanks again for creating such an awesome podcast!
  • ninja steth jelly 7655
    A great podcast full of tips and insights!
    Sanna and Frida share their expertise on influencer marketing; a great resource!
  • ASobering
    Such a wealth of knowledge! 🧠
    So much valuable content in succinct, to the point episodes. I genuinely learn something new every single time I tune in, and I’ve enjoyed every episode I’ve listened to so far! Highly recommend checking this show out no matter whether you’re well-established as an influencer or completely new to the game - there’s something for everyone!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.