Communication Strategy That Works podcast

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.

Recent Episodes
  • Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
    Apr 14, 2025 – 10:51
  • Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
    Mar 27, 2025 – 07:41
  • Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
    Mar 13, 2025 – 56:11
  • Ep 171. How to Create a Mindful Workspace for Peak Productivity
    Feb 27, 2025 – 10:50
  • Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance
    Feb 21, 2025 – 14:28
  • Ep 169. Book Review: How to Stop Overthinking by Chase Hill
    Feb 17, 2025 – 04:58
  • Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape
    Jan 30, 2025 – 14:34
  • Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!
    Jan 16, 2025 – 08:41
  • Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
    Dec 19, 2024 – 07:26
  • Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
    Dec 13, 2024 – 08:38
  • Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
    Dec 5, 2024 – 07:53
  • Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
    Nov 7, 2024 – 11:26
  • Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
    Oct 25, 2024 – 11:20
  • Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
    Oct 3, 2024 – 11:00
  • Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
    Sep 26, 2024 – 10:57
  • Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
    Sep 12, 2024 – 42:44
  • EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
    Aug 29, 2024 – 10:01
  • Ep ​​157. 5 Ways Data Can Revolutionise Your Communication Strategy
    Aug 22, 2024 – 05:39
  • Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
    Jul 5, 2024 – 11:48
  • Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
    Jun 27, 2024 – 15:56
  • Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
    May 2, 2024 – 07:52
  • Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
    Apr 25, 2024 – 43:27
  • Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
    Apr 4, 2024 – 13:10
  • Ep 151. Rerun: People do business with people, not brands
    Mar 28, 2024 – 06:52
  • Ep 150. Deep Dive on Building Relationships That Matter
    Mar 21, 2024 – 11:45
  • Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
    Feb 29, 2024 – 08:20
  • Ep 148. 4 Ways to Implement AI into your Workflow
    Feb 22, 2024 – 08:48
  • Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
    Feb 15, 2024 – 37:29
  • Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts
    Feb 1, 2024 – 04:37
  • Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement
    Jan 25, 2024 – 06:28
  • Ep 144. Deep Dive with Adam Driver - Demystifying SEO
    Jan 18, 2024 – 44:24
  • Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
    Dec 28, 2023 – 09:49
  • Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
    Dec 21, 2023 – 07:34
  • Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds
    Dec 14, 2023 – 57:51
  • Ep 140. The Importance of Customer Feedback in Brand Reputation Management
    Nov 16, 2023 – 07:14
  • Ep139. Brand reputation, Gen Z, and honesty in communication
    Nov 9, 2023 – 10:59
  • Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
    Nov 2, 2023 – 40:11
  • Ep 137. How AI is Changing the Game in PR and Comms
    Oct 26, 2023 – 14:15
  • Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change
    Oct 19, 2023 – 41:10
  • Ep 135. Autumn comms hacks; how to make the most of your time
    Oct 12, 2023 – 10:05
  • Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
    Jul 13, 2023 – 08:57
  • Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
    Jul 6, 2023 – 08:48
  • Ep132. Turning Customer Problems Into Campaign Ideas
    Jun 29, 2023 – 09:55
  • Ep 131. Empathy and Integrity: Keys to Successful Communication
    Jun 22, 2023 – 07:06
  • Ep 130. Why now is the time to use audio content as part of your strategy
    Jun 15, 2023 – 11:46
  • Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
    Jun 8, 2023 – 12:03
  • Ep 128. RERUN! How not to fail at comms: A simple measurement framework
    Jun 1, 2023 – 08:19
  • Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy
    May 25, 2023 – 38:57
  • Ep 126. How to start a podcast - a 10 point checklist
    May 18, 2023 – 04:53
  • Ep 125. RERUN! Why we need to set strategic goals
    May 11, 2023 – 07:59
Recent Reviews
  • blaccofe
    My Go To!
    This podcast is my go to for keeping my skills fresh and learning new perspectives.
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