Communication Strategy That Works podcast

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.

Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
Apr 14, 2025 – 10:51
Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
Mar 27, 2025 – 07:41
Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
Mar 13, 2025 – 56:11
Ep 171. How to Create a Mindful Workspace for Peak Productivity
Feb 27, 2025 – 10:50
Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance
Feb 21, 2025 – 14:28
Ep 169. Book Review: How to Stop Overthinking by Chase Hill
Feb 17, 2025 – 04:58
Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape
Jan 30, 2025 – 14:34
Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!
Jan 16, 2025 – 08:41
Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
Dec 19, 2024 – 07:26
Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
Dec 13, 2024 – 08:38
Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
Dec 5, 2024 – 07:53
Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
Nov 7, 2024 – 11:26
Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
Oct 25, 2024 – 11:20
Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
Oct 3, 2024 – 11:00
Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
Sep 26, 2024 – 10:57
Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
Sep 12, 2024 – 42:44
EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
Aug 29, 2024 – 10:01
Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
Aug 22, 2024 – 05:39
Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
Jul 5, 2024 – 11:48
Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
Jun 27, 2024 – 15:56
Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
May 2, 2024 – 07:52
Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Apr 25, 2024 – 43:27
Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
Apr 4, 2024 – 13:10
Ep 151. Rerun: People do business with people, not brands
Mar 28, 2024 – 06:52
Ep 150. Deep Dive on Building Relationships That Matter
Mar 21, 2024 – 11:45
Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
Feb 29, 2024 – 08:20
Ep 148. 4 Ways to Implement AI into your Workflow
Feb 22, 2024 – 08:48
Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
Feb 15, 2024 – 37:29
Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts
Feb 1, 2024 – 04:37
Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement
Jan 25, 2024 – 06:28
Ep 144. Deep Dive with Adam Driver - Demystifying SEO
Jan 18, 2024 – 44:24
Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
Dec 28, 2023 – 09:49
Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
Dec 21, 2023 – 07:34
Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds
Dec 14, 2023 – 57:51
Ep 140. The Importance of Customer Feedback in Brand Reputation Management
Nov 16, 2023 – 07:14
Ep139. Brand reputation, Gen Z, and honesty in communication
Nov 9, 2023 – 10:59
Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
Nov 2, 2023 – 40:11
Ep 137. How AI is Changing the Game in PR and Comms
Oct 26, 2023 – 14:15
Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change
Oct 19, 2023 – 41:10
Ep 135. Autumn comms hacks; how to make the most of your time
Oct 12, 2023 – 10:05
Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
Jul 13, 2023 – 08:57
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
Jul 6, 2023 – 08:48
Ep132. Turning Customer Problems Into Campaign Ideas
Jun 29, 2023 – 09:55
Ep 131. Empathy and Integrity: Keys to Successful Communication
Jun 22, 2023 – 07:06
Ep 130. Why now is the time to use audio content as part of your strategy
Jun 15, 2023 – 11:46
Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
Jun 8, 2023 – 12:03
Ep 128. RERUN! How not to fail at comms: A simple measurement framework
Jun 1, 2023 – 08:19
Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy
May 25, 2023 – 38:57
Ep 126. How to start a podcast - a 10 point checklist
May 18, 2023 – 04:53
Ep 125. RERUN! Why we need to set strategic goals
May 11, 2023 – 07:59