The host, Aaron Strout, always has a way of drawing you in and creating a sense that you are right there in the room with him and the guest. To top it off, the content is not only useful but applicable right away. I’ve got a small group of podcasts on rotation, this is one of them and will continue to be. Go subscribe and download, you will thank me later.

This show covers a wide range of interesting topics led by Aaron and his learned guests. WIth engaging conversations they delve deep and come out with valuable, actionable tips for every level of business leadership!

Aaron and his guests are a pleasure to listen to. They provide not only thought provoking dialogue, but offer innovative ideas and perspectives to familiar topics. Refreshing!

This podcast is motivating and inspiring while the host’s engagement and charm brings a breath of fresh air in a challenging world. It’s great to know there is good character in leaders and influencers. This definitely brings hope for humanity.

This is a great podcast with an amazing host! Cool, calm, and refreshing, and intellectually stimulating. I find myself waiting for the next episode to drop.

These podcasts are the real deal. Led and guided by a true thought and industry leader, not only are the people interviewed exceptional in their respective spaces, the questions and topics drive unique perspectives on marketing and business. Too many podcasts dive so deep the point is missed where these make your thinking come up to a higher level and stay with you. Highly recommend to anyone wanting to grow their thinking, not just learn a topic.

If you're time-starved, intellectually curious and business- and marketing-minded, then you've finally found a podcast you can subscribe to weekly! I was searching for "how to stay relevant in marketing" and "marketing influencers I should know" when I found What 2 Know. The host, Aaron Strout, finds the influencer behind the trend, topic or theme to illuminate their authentic story, which empowers the listener to connect and stay relevant with the right network of industry leaders who walk the talk. The episodes keep you focused on what matters in this business: smart people who adapt and embody entrepreneurial values.

This podcast does an amazing job of bringing an array of guests who proved diversity thought into the marketing and comms space.

As a marketing leader, I am always on the lookout for relevant topics via podcast. This series is a great listen - with relevant and sometime adjacent topics that help me become a more informed leader. Highly recommend.

As a 20-year eventing veteran and a recent communications grad, this podcast serious is very relevant but also entertaining. I'm enjoying the real talk conversations. Not only are the guests interesting, but the topics are top of mind for me. Aaron does a great job anticipating what I might ask the guests so my curiosities are always satisfied. I'm looking forward to the next episode!

I am loving the podcast. I appreciate the unique and intriguing guests featured on this podcast. Always an interesting conversation that challenges my thinking and introduces me to new content and influencers I need to check out.

In full transparency, I work for W2O Group in the analytics department. However, even if I didn't work for the agency I would still listen to the podcast. Why? First and foremost are the guests. They bring a wide ranging perspective from across marketing and politics, and deliver a level of insight that you dont normally see in other podcasts. Second, Aaron Strout does an excellent job of moderating the podcast. Third, it's just the right length. 30 minutes is absolutely perfect for digesting high quality information.