In the Sauce

50

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.

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Recent Reviews
  • K Levs
    CPG incubator in podcast form
    I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!
  • DashMason
    Authentic
    Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.
  • mleal
    My favorite podcast!
    Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.
  • Katina2
    Love this show
    I think I have listen to every episode of In the Sauce. I am the founder of an early stage food and wellness brand and the guests that Ali brings on have been invaluable throughout my experience trying to build in the space! Thank you Ali for all the hard work, and great questions!
  • CVE coconut guy
    Love this podcast
    Love listening to this podcast, picking up some new insights every time! Recommend to anyone active in the food and bev industry.
  • wyenny
    Great Content
    Big fan of the show…nice variety of guests with so many useful topics covered.
  • Sircle Media
    Best podcast in CPG
    As somebody who works in and around the CPG industry, I am an avid listener of this podcast and probably one of its biggest fans. Ali is focused on bringing on amazing guests and then asking them questions that she is thinking about and genuinely interested in, which in turn gives a real perspective and lens to the listener. The very premise of the show is that it’s not only about the brands that have made it with big exits. It is about the brands that are deep in the trenches building, learning, and adjusting along the way. These are the brands that are in the sauce and the journey is not an easy one. Having Ali as a Sherpa and guide and these guests on to provide their wisdom and experience is invaluable. I couldn’t recommend this podcast more.
  • AlexAV19
    Amazing CPG resource
    This is a must listen for any startup in CPG. Can’t explain how much I’ve benefited!!
  • Honeynut!
    I listen WEEKLY!
    Ali leads the conversation effortlessly with her guests, and as a young CPG marketer I’m always learning something new. Love this pod!
  • AN * 77%%
    Host constant interrupts the guest
    The host talks too much and really shouldn’t bother having guests bc she makes it all about herself and her brand.
  • Doodlebug4567
    Love this show!
    So helpful and Ali is a great host!
  • Jennifer_Newman_
    The gift that keeps on giving! 😊
    I’ve been listening to this podcast since 2019, and it is truly my favorite (and I listen to many!). In the past couple of years, I’ve gone from starting a food business in my kitchen, and now trying to share it worth the world. This podcast has provided inspiration, lessons, tactical advice and the true reality of being part of this weird but amazing ecosystem. I could go on, but just a big thank you for these lessons and for the gift that keeps on giving. So much ♥️ for the journey of Haven’s Kitchen & In The Sauce!
  • &steph&
    Master Course in CPG
    I have a 15-year career in the FinTech space and I’m decided to pivot into creating a new consumer food brand. Alison has structured this podcast to give us a deep insight into all the facets of entrepreneurship for CPG. She’s articulate, smart and practical when it comes to extracting value from all the topical areas that are relevant to food consumer products. What a gem!
  • ChaniR111
    Love it
    Great podcasts!!!
  • Tris Prior MI
    Fantastic
    I love it! Alison sounds like such a wonderful person
  • Janr o
    Fantabulous!
    This is the best podcast I have ever listened to! Alison is so fascinating! I learned so much from it! It helps many people start a company. I highly recommend it!
  • Homecookingny
    Fascinating insight
    This is one of my favorite podcasts and I don’t have a shred of interest in launching a food product. But I am an entrepreneur and listening to thoughtful people talk through their own stories of creation always leaves me with something new to think about in my own pursuits.
  • Michael Rubenstein
    Essential
    For anyone who is or is contemplating launching a food/CPG venture, this is required listening.
  • JoesephF
    Amazing
    Great podcast!
  • hamiltonfunk
    Inspiring!!
    My favorite podcast to listen to!! I’m so in the sauce!!!
  • Jackiejackiejackiebobackie
    Great inspo for entrepreneurs
    Learned a lot!
  • 🇺🇸Will🇺🇸
    Absolutely sensational
    This podcast up my day
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